![]() Some leagues such as the National Football League have also begun exploring how to use NFTs to increase the value of digital tickets. ![]() Just like how fans own merchandise or subscribe to dedicated sports team channels that offer access to exclusive content, NFTs are unique digital collectibles for fans to express their support for their teams. They are recorded on a blockchain, ensuring that they are one of a kind.Īs more sports teams and leagues begin incorporating NFTs in their brands, Christel Quek, co-founder and chief technology officer of BOLT Global, a blockchain-based media and fintech ecosystem, believes they can play a major role in enhancing the fan experience.
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